Tuesday, 17 May 2011

Research Into Charities & Organisations

Before I start deciding which route to take to promote Silent Cities, I think it would be a good idea to look into existing charities and organisations, to learn how they work and also the techniques they use to advertise and promote their organisations in a positive and effective way.  

There are many charities worldwide for 'silent' people. The homeless, young offenders, drug abusers, women and children involved in domestic violence, and the disabled are just a few examples of people that may need help.

Below are a few local and worldwide charities and organisations:

NSPCC, RSPCA, Women's Aid, Oxfam, British Heart Foundation, Sheffield Wildlife Trust, The Samaritans, Breast Cancer Care Sheffield, Sheffield Cat Shelter, PDSA, Sheaf Domestic Abuse Services, Home-Start Sheffield, British Red Cross, The Salvation Army, First Step Trust, People United Against Crime, Barnardo's, Planet Aid UK LTD, The Guide Dogs For The Blind Association. 

Organisations and Charities advertise to the public in many ways, they need help with funding, and also different levels of support, such as voluntary work. But the main reason they advertise their charity is to raise money for the people that they are trying to help. Most charities are non - profit, so the best way to advertise (which I have realised from finding the below images) is to use shock tactics.

Domestic Violence Campaigns and Ads:

Cruelty to children:

Cruelty to Animal Campaigns and Posters:

Even though organisations and charities are non - profit, they still need an identity and a logo so people know who they are and what they are trying to achieve. As well as logo's, charities have been known to use symbols, mascots, use celebrities, or an item which associates to their charity which makes more money and people more aware of the organisations that exist today. e.g. Pudsey Bear, The Poppy Appeal, different coloured ribbons, charity wristbands etc. Below are some logos for different Charities - which are mainly Illness related organisations.

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